Education
Wayne State University | B.A. Media Arts & Studies | 2009
Work Experience
Search Optics | Ferndale, Michigan | March 2015 – June 2017
Content Manager (March 2016 – June 2017)
- Responsible for strategy, procurement, editing and publication of up to 400 pieces of content.
- Researched and determined blog and page content.
- Worked closely with SEO strategists to ensure that content is optimized for best results.
- Managed a team of 25 freelancers, assigning and editing all content.
- Responsible for all budgets and invoices.
Community Manager (March 2015 – March 2016)
- Researched and wrote content for automotive dealers nationwide on platforms including Facebook, Twitter, Instagram and Google+.
- Managed budget for promoted Facebook posts for multiple clients.
- Monitored reputation management across platforms and respond to positive and negative reviews and comments.
- Built relationships and following for clients on Facebook, Twitter, Instagram and Google+.
- Created Facebook campaigns (Click-to-Web, Lead Generation, Retargeting, etc) for automotive clients, recruiting clients and national food clients.
- Participated in strategy meetings with management and clients.
ThomasNet, Thomas Publishing | New York, New York | 2010 – 2014
Project Manager/Communications Specialist – Digital Media/Social Media (2012 – 2014)
- Acted as client contact; conducted kick-off calls and pitched ideas and content strategies on monthly calls for social media and email marketing campaigns.
- Researched and wrote original material for multi-platform campaigns.
- Oversaw internal production and deployment of program deliverables for up to 50 clients.
- Utilized light HTML for email campaign production and managed email lists for 15 clients.
- Worked with SEO specialists, sales, and internal design and development teams to maximize results.
- Produced bi-annual reports for social media programs and monthly reports for email marketing programs.
- Managed a team of freelancers, assigning, editing and publishing final content.
Content Editor (2010 – 2012)
- Specialized in B2B technical writing and editing to client specifications while maintaining ThomasNet guidelines.
- Reviewed and edited content from vendors for addition to advertiser profiles.
- Analyzed advertiser websites for content review and determined updates needed.
Freelance Script Reader | Writer | Social Media
- BlueCat Screenplay Competition | Goldcrest Films – Read and analyze scripts and provide thoughtful and constructive criticism to screenwriters.
- The Root – Handled updating all social media for the brand on weekends.
- Detroit Derby Girls – Researched and wrote content for bout programs.
- Examiner.com – Researched, wrote and published editorial articles regarding film.
- Huffington Post Blog – Researched and wrote articles regarding film.
- Real Detroit Weekly – Researched, wrote and published editorial articles regarding, music, film and events.
- Splash of Tonic – Author of film and television blog.
Additional Experience
Film Society at Lincoln Center | New York, New York | 2014 – Present
Production Assistant, Special Events
- Assisted in the production and logistics of Red Carpet Premieres and Gala events.
- Talent wrangling for high profile talent.
- Acted as a hospitality liaison in VIP areas during Film Festival and annual Gala events.
Tribeca Film Festival | New York, New York | 2010 – 2015
Production Assistant, Screenings & Press
- Distributed credentials to press and industry for special screenings.
- Acted as liaison to high level donors during film screenings.
- Coordinated logistics to get talent to and from press interviews.
Professional Skills
- Facebook Business Manager
- BaseCamp
- MyEmma
- HootSuite
- Sprout Social
- Canva
- PicMonkey
- WordPress
- Smartsheets
- Upwork
- NetSuite